Prolific Athletics

After 4 years of operating in South Florida, Coach Lou Marroquin had built a business offering youth camps, 1:1 training, group clinics, and AAU travel team coaching. However, scaling his clientele and managing daily operations became a significant challenge. With no website for over a year, he relied solely on Instagram and word of mouth for new clients and brand exposure. Inefficient scheduling, communications with customers, and an overall lack of systems created bottlenecks in running and growing the business effectively.

To address these challenges, we began with a foundational overhaul to set Prolific Athletics up for sustainable growth. This included designing and launching a modern website to re-establish the brand’s digital presence and streamline customer interactions. We implemented a CRM to centralize communication and automate repetitive tasks like scheduling and follow-ups. Alongside these operational upgrades, we developed a clear brand narrative and enhanced digital marketing strategies to support client acquisition. By focusing on scalable tools and systems, we ensured the business could grow efficiently without overwhelming its resources.

• Website Design & Launch: Built a modern, mobile-friendly website to handle bookings, showcase services, and re-establish the brand’s digital presence.

• CRM Implementation: Set up a CRM to centralize client communications, automate scheduling, and track client engagement.

• Brand Development: Created a cohesive brand narrative, messaging, and visual identity to reflect the professionalism of Prolific Athletics.

• Digital Marketing Strategy: Introduced strategies for scaling client acquisition through targeted campaigns and integrated communication workflows.

• Operational Processes: Streamlined day-to-day tasks by automating repetitive workflows, reducing manual admin work, and enhancing efficiency.

• Re-established Online Presence: Launched a new website, creating a professional hub for service bookings and client interactions.

• Streamlined Operations: Implemented a CRM and automated workflows, reducing manual admin work and enabling scalability.

• Stronger Brand Positioning: Delivered a cohesive brand identity across digital platforms, enhancing client acquisition and retention.

• Enhanced Client Experience: Simplified scheduling and communication improved reliability and professionalism for clients.