Lata Shop

Lata came in with passion and ideas—but needed a tighter brand core to unify it all. The challenge was bringing structure and clarity to a fast-growing business, helping them sharpen their positioning and create standout creative that could scale with them.

We started by getting close to the heart of the brand—what it stood for, who it served, and why it mattered. Through collaborative working sessions and tight synthesis, we translated early-stage ideas into a sharper narrative, building a clear positioning that honored the founders’ vision while pushing it forward. We built frameworks that didn’t just live in a doc—they were meant to guide decisions, fuel creativity, and bring focus across content, partnerships, and packaging. Everything was designed to move quickly, but with purpose.

What We Delivered

• A streamlined messaging framework to enhance clarity and engagement

• A clear and compelling mission and brand positioning statement

• Updated brand language that resonates with high-level executives

• Content and marketing recommendations designed to drive audience connection and growth

Results

• Enhanced clarity in how Lata Shop presents its value to potential buyers and loyalists

• Stronger differentiation within the competitive of gourmet tin fish

• A refined storytelling approach that connects with their target audience that seeks an authentic culinary experience

• A strategic foundation for scalable content and brand expansion