BGG Agency
Content Strategy, Video Production, and Strategic Marketing
Building Clarity for Content-Driven Growth
Helping BGG reposition its brand as the go-to strategic content partner for growth-stage businesses.
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BGG Agency had a long-standing foundation in video production but lacked a clear brand strategy that reflected its evolved focus: blending UX thinking with content to fuel business growth. Their prospective clients often came in for “just a video,” but BGG needed a way to lead these conversations toward more holistic solutions.
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We uncovered BGG's unique value—its ability to tie content to business outcomes—and built a narrative around helping overwhelmed mid-sized business owners find clarity. We restructured their brand story to highlight their role as a strategic ally rather than a production vendor.
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What We Delivered
A concise brand framework that included their ideal client profile, key pain points, unique positioning, and a tailored engagement strategy. The deliverable is designed to align future messaging, sales conversations, and marketing efforts with their evolved identity and value.
A streamlined messaging framework to enhance clarity and engagement
A clear and compelling mission and brand positioning statement
Results
BGG emerged with a clarified brand position and go-to-market strategy aimed at CEOs and operators of $50M–$100M companies seeking growth. The new direction empowers them to move beyond one-off projects and toward longer-term client relationships.
“What stood out to me was how this wasn’t just about branding—it was about helping me articulate what I’ve been trying to say for years. It brought clarity to how we show up and why that matters to the businesses we serve.”
Mike McPherson, Founder at BGG Agency
